I was the art director for this film. I focused on color, lighting and surfacing while Carlos, the production designer, focused on design, camera and keeping the director and executives happy 🙂
I start most of my ideas with simple little sketches in my moleskin. The good ones will get scanned and enlarged in PS to use as the beginnings of designs or moments.
OPEN EACH IMAGE IN A NEW TAB OR WINDOW TO SEE FULL SIZED.
Concept Art for Spotify/Music App
One of the Apps that didn’t make it into the movie had knights in it. I always though it would be fun to see these little yellow ball characters running around in a realistic world.
An early version of Instagram.
A couple of character paintings I did to establish the look. I also created a guide for the artists on how to paint the look-dev for the characters.
This movie was an interesting challenge. Because of the episodic nature of the story and set pieces, we decided to create hero colors for each of the main characters and for the main emotional themes, rather than a typical script that follows the story arc. I came up with a color theory the first or second week I was on the project, and we stuck to it. Be sure to open the images in a new window or tab to see and read the details.
Here’s a few different individual keys and sequences…
Pages from the Material Styleguide I created for the art department and Imagesworks.